Joe Jonas, Riz Ahmed among 'boys' flipping stereotypes in Charlie XCX music video

Joe Jonas, Riz Ahmed among 'boys' flipping stereotypes in Charlie XCX music video
From CBC - July 30, 2017

The first scene of the music video for UK pop star Charli XCX's new single Boys features DNCE singer Joe Jonas, wearing only a robe, sitting down to seductively devour a towering stack of pancakes.

Jonas' eyes are locked with the camera while he eats, occasionally licking maple syrup off his lips.

It might looklike Jonas ismaking a breakfast food appear strangely suggestive andthat's the point, according to CharliXCX, whose real name isCharlotte Aitchison.

"The whole idea behind my video was to avert the male gaze," Aitchison, 24, said in an interview with Australia's JunkeeMedia. She co-directed the video, askingmale cast members to do "the sexy things that girls are normally doing."


See You Again singer Charlie Puth has a classic car-washing scene reminiscent of Jessica Simpson in These Boots Were Made for Walking.

"It'sfunny how surprising it is when men are sexualized," said Toronto filmmaker Chandler Levack. "People do not understand thatwomen also want to see attractive men being adorable."

The video features a string of famous male artists, all in situations whichare not stereotypically masculine. Instead, the stars of the video are shown off as playful, flirty, vulnerable, and often overtly sexualized as women often are.

Olympic swimmer Tom Daley gets caught in the shower. Star Wars' Riz Ahmed cuddles a pink teddy bear. Electronic producer Diplo, plays with a litter of puppies, sans shirt. And Instagram personality The Fat Jew pours champagne over himself in awet T-shirt.

Canadian cameos

There are recognizable Canadian faces as well. Vancouver-born Mac DeMarco plays a shirtlessguitar solo.

Last year's Polaris Prize winner, Montreal hip-hop producer Kaytranada, remains cool as ever under a shower of confetti. And funk duo Chromeo, from Montreal, has a pillow fight straight out of a slumber party.

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