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The World Clown Association Is Bracing for the Release of It

From TIME - August 30, 2017

Thanks to a proliferation of bad press, professional clowns are having a rough go of it lately. Their new challenge: battling the negative associations that are about to resurface with the new film adaptation of Stephen King's horror novel It, out in theaters Sept. 8.

"Last year we were really blindsided," World Clown Association president Pam Moody told the Hollywood Reporter of 2016's spate of evil clown sightings. She said that the association has created a press kit to help clowns prepare for the movie. "Even the character in the movie 'IT' should be understood to be a fantasy characternot a true clown," reads a line in the press kit.

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