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Italian fashion house Gucci to stop using fur

Italian fashion house Gucci to stop using fur
From Reuters - October 12, 2017

PARIS (Reuters) - Italys Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives amid pressure from animal rights activists and changing consumer tastes.

Gucci, part of Paris-based luxury conglomerate Kering, has seen its sales rise over the past two years under creative director Alessandro Michele.

Marco Bizzarri, Guccis chief executive, said the brand would drop fur starting from its spring and summer 2018 collection, adding that the decision had been taken alongside Michele.

In selecting a new creative director I wanted to find someone who shared a belief in the importance of the same values, Bizzarri said.

Gucci, which has produced fur-lined loafers and luxurious mink fur coats in the past, is the latest label or major retailer to stop using fur.

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