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Glamour magazine's Jo Elvin leaves after 17 years

From BBC - October 12, 2017

Jo Elvin is stepping down as editor of UK Glamour magazine after 17 years.

The Australian journalist, who launched the title, is leaving as the magazine prepares to go "digital first".

Elvin announced the news of her departure on Instagram, saying while she had had "so much fun" in the role, it was "time for pastures new".

Publishers Conde Nast said Elvin was stepping down as editor-in-chief "in light of the ongoing developments with the Glamour brand".

'Defined a generation'

The magazine had been published every month since it was launched in 2001. It will now only come out twice a year in paper in the form of a "collectable, glossy tome", with the "mobile-first, social-first" strategy focusing on beauty.

Elvin posted an image of herself with actress Amy Schumer on Instagram - and added on Twitter that she did not know how to sum up the "amazing job".

Conde Nast Britain's managing director Albert Read said her achievements had been "immense".

"Jo Elvin launched a magazine that defined an age and a generation of young women," he said.

"Glamour sold more copies in its sector than any other in Europe, with a new format and its own voice. It created a model for other Glamour launches that quickly followed around the world."

The publisher's chairman Nicholas Coleridge called Elvin "one of the all time greats", saying he knew she was the "perfect Glamour editor" from the moment he met her.

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