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Selena Gomez among stars modelling designer Pudsey Bear ears

From BBC - November 9, 2017

Pudsey Bear is a bit of an unlikely fashion icon, but he's become a muse for top fashion houses like Prada, Burberry and Miu Miu. They have created the first ever designer Pudsey ears to raise money for this year's BBC Children in Need. A whole host of celebs have modelled the headbands - which are usually yellow and furry - and pop star Selena Gomez has joined in too, with burnished leather ears as part of her collaboration with luxury handbag brand Coach.

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