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A Tale of Two Taylors: Taylor Swift and Taylor Knox show different sides of the changing music industry

A Tale of Two Taylors: Taylor Swift and Taylor Knox show different sides of the changing music industry
From CBC - November 12, 2017

Ten-time Grammy winner Taylor Swift has just unleashed her eagerly awaited sixth album Reputation. She pulled out all the marketing and promotional stops to try and sell more than a million copies in the first week, which she did for her last three albums and which is increasingly rare, since albumsales are down and streaming is up.

While the world waits to see just how Taylor Swift's new albumperforms, we decided to track how artists at the other end of the sales spectrum are contending with the music industry's big changesthose who are trying to make a name for themselves and who do not have the same mighty marketing muscle behind their new albums.

We picked a Canadian musician also named Taylor to illustrate the reality for a working musician when your last name is not Swift.

Taylor versus Taylor

The first difference: Taylor Knox is a he.

But in other statistics, the other Taylor has a decided edge.

Many musicians needa side hustle

Last year Taylor Swift toppedForbes' Celebrity 100 list with earnings said to be $US 170 million.

But the reality for many other musicians is they still need a side hustle.Taylor Knox, when he is not busy performing his own music, makes his living as a part-time bookkeeper.

"The awesome thing about doing the job I have, bookkeeping, is I can do it whenever I am around. So whenever I am not on tour I can just pick up the hours. And that's been really helpful because it allows me to do things like pay rent and pay for groceries," he told CBC News. We spent an afternoon tagging along with Knox tosee what life is like for a non-Celebrity 100 list working musician.

Our Taylor is a Taylor fan too

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