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Watch This Groovy 'Ash vs Evil Dead' Beer Commercial

Watch This Groovy 'Ash vs Evil Dead' Beer Commercial
From Slashfilm - January 5, 2018

Its the first week after the holidays and the week itself is almost over, so dont even pretend youre actually doing work. Instead, run out the clock and watch thisAsh vs. Evil Dead beer commercial, ahead of the shows return next month.

What are you doing right now? Just what I thought: nothing. Youre probably still exhausted from the holidays, itching for this week to end so you can grasp the brief, sweet relief the weekend has to offer like a life preserver on a turbulent sea. Its time to break up the monotony with this brief, fun fake beer advertisement that doubles as a promo for the new season ofAsh vs. Evil Dead. Watch as Ash (Bruce Campbell) and company waltz through a neon-lit campaign for Shemps beer set to (I Just) Died In Your Arms Tonight by Cutting Crew.

Ash vs Evil Dead

The name Shemps has a long-standing tradition inEvil Dead lore. The term traces back to theThree Stoogeswhen Curly replacement Shemp Howard died suddenly of a heart attack, the remaining two Stooges, Moe and Larry, shot new Stooges shorts using stock footage and stand-ins for Shemp shot from behind. When Sam Raimi made the firstEvil Dead in 1981, a lot of the cast and crew abandoned the shoot halfway through production. Rather than replace actors and reshoot footage already filmed, Raimi simply used stand-ins, including star Bruce Campbell, Rob Tapert, Josh Becker, assistant David Goodman, and Sam Raimis brother Ted Raimi, and listed them as Fake Shemps in the credits. Cue the NBC The More You Know! bumper.

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