Sigrid: Norwegian pop star wins BBC Sound of 2018

Sigrid: Norwegian pop star wins BBC Sound of 2018
From BBC - January 12, 2018

Norwegian pop singer Sigrid has won BBC Music's Sound of 2018, which aims to showcase the most exciting new music for the year ahead.

Aged just 21, she is one of the youngest ever artists to receive the honour - beaten only by Adele, who was 19 when she topped the 2008 list.

"It's a huge honour," she told the BBC. "I do not know how to explain it."

Influenced by Lorde, Robyn and Joni Mitchell, the star has become known for catchy, quirky and literate pop songs.

BBC Radio 1's Annie Mac called her "literally the perfect pop star" and "an absolute pleasure to play on the radio".

The Sound of 2018 list was compiled using votes from 173 DJs, critics and festival bookers.

For the first time, this year's panel also included former nominees, including Stormzy, Ellie Goulding, Years & Years frontman Olly Alexander and last year's winner, Ray BLK.

The top five was a mixture of British and international, and unsigned and signed acts - all of whom were aged 22 or younger.

Emotive singer-songwriter Rex Orange County came second, while urban jazz act IAMDDB was third.

BBC Sound of 2018 - the top five


Taught to play piano at an early age, Sigrid did not consider writing her own music until she was 16, when her brother demanded she stopped playing Adele covers. She quickly discovered a talent for indelible pop melodies, switching confidently between fragile ballads and feisty pop bangers.


Nineteen-year-old Alex O'Connor is a former chorister and Brit School graduate, whose bedroom productions were inspired by a love of classic songwriters like Stevie Wonder. His heartfelt vocals have been sought out by the likes of Tyler, The Creator and Skepta, who invited him on stage at last year's Mercury Prize.


Manchester's Diana DeBrito, aka IAMDDB, fuses reflective, soulful vocals with trap beats and jazz melodies. She dropped her first track just over a year ago, on the same day she quit university after just an hour.


Aged just 19, Khalid is already a star in the US, where his debut album American Teen has sold more than a million copies. His emotional, relatable songs are a diary of his high school years, full of love, loss, loneliness and longing.



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