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BBC Music bringing new artists to SXSW

BBC Music bringing new artists to SXSW
From BBC - February 8, 2018

BBC Music is bringing some of the UK's most exciting new bands to the South By Southwest festival in Austin, Texas.

BBC Sound of 2018 nominees Pale Waves, Not3s and Jade Bird will all appear at special shows hosted by the British Music Embassy.

Other acts on the line-up include punk poet Frank Turner, rapper Bugzy Malone and pop singer Nina Nesbitt.

They follow in the footsteps of Rag 'N' Bone Man and Royal Blood, who got early US exposure at the festival.

Commonly called SXSW, South By Southwest is the one of the world's most important showcases for new music.

The 10-day event, which runs from 9 to 18 March, attracts artists, talent scouts and record labels from around the world.

Over the years it has helped break such artists as The Strokes and Katy Perry, who generated significant buzz after playing the event as relative unknowns.

Arctic Monkeys also played their first significant US gig at the festival in 2006, attracting huge attention after the UK success of their debut album, Whatever People Say I Am, That's What I am Not.

This year the British Music Embassy will take over the Latitude 30 venue for six nights of shows, starting on 12 March.

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