Why is Khloe Kardashian's latest campaign 'problematic'?

From BBC - March 14, 2018

Killer selfies and carefully constructed social media profiles are the very currency of the Kardashians.

However, youngest sister Khloe's latest campaign - "Khlo-C-D" - has faced an online backlash from fans.

The week-long "organisation" series has been criticised for making light of OCD rather than highlighting the true characteristics of the mental illness.

Rich Taylor, obsessive-compulsive disorder sufferer and campaigner, says Khloe's campaign "makes me despair".

"What do you have to do to get people to realise its not quirky or just about cleaning up?" he tells the BBC.

"It's a debilitating illness which has robbed me of years of my life when I should have been working and enjoying myself.

Rich added that the series of articles and videos offering advice on how to organise your home does nothing to dispel existing beliefs on OCD.

"For someone to use it flippantly for engagement online is abhorrent."

But he acknowledges that Khloe is far from the first to use the term flippantly, adding: "This is a global thing that's happened for so many years."

OCD is defined as a "serious anxiety-related condition where a person experiences frequent intrusive and unwelcome obsessive thoughts, often followed by repetitive compulsions, impulses or urges".

Mental health and lifestyle blogger Vix Meldrew, who counts herself as a big Kardashian fan, says the campaign is simply "a case of ignorance" towards the illness.

"2018 so far has been a year for high profile women using their platform to speak about loving yourself and empowerment and Khloe's coming up with trivial content instead."

Vix says she is disappointed in Khloe because she first used the phrase "Khlo-C-D" in an episode of Keeping up with the Kardashians in 2015 and is still referencing it three years later.

"After that episode she must have had people reaching out to her or people telling her not to use that term," she says.


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