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Hull City of Culture 2017: Audience of five million for events

From BBC - March 14, 2018

Hull's tenure as the UK City of Culture attracted an audience of more than five million people, 220m of investment and 800 new jobs, according to a report.

The 2017 events brought "the national spotlight", more visitors and "unprecedented media coverage", the University of Hull said.

An "extraordinary" 95% of city residents went to at least one cultural activity, it said.

But only about 20% of visitors were from elsewhere in the UK, it found.

The research was carried out by the University of Hull's Culture, Place and Policy Institute.

The report's key findings

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