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This dating app has a team of moms who help users in their search for love

This dating app has a team of moms who help users in their search for love
From Mashable - March 19, 2018

When selecting a photo for one's dating profile, many of us might turn to friends for advice. The downside of this arrangement is that our friends love us and are therefore less likely (we suspect) to give an honest answer.

But over at dating app Inner Circle, users can get an answer from an impartial judge via the app's customer support teamwhich just happens to be a group of young mothers who work part time to field all your deep, dark dating questions.

By design, the six Amsterdam-based women who approve new users and handle support inquiries are all partnered women with children who, as a company spokesperson told us via email, offer their insights "from the perspective of people who conquered the dating game."

Inner Circle is an exclusive dating app for users who have been vetted by a member of the app's customer support team. The app launched first in Europe back in 2013, before making its way to the U.S. last year.

Users are accepted (or denied) based off their presence on at least three social accounts, and the goal is to minimize the number of jerks on the platform. As a spokesperson for Inner Circle told us last year, "Bottom line: in a sea of ghosting and zombie-ing, it's not looks, job title, or talents that mark you out as special, but manners."

Not that looks are not at least a piece of the equation. Per Inner Circle Communications and PR Manager Nichi Hodgson, the customer support team sometimes offers users profile picture feedback, based off how well a person's photo is likely to perform according to "machine learning" built into the app. (As other dating apps have found, it's online dating 101 that a clear photo of one's face is associated with more connections.)

"They also advise members on why they might not be getting enough interaction on the app, or why the messages they are sending are not getting replies," Hodgson told Mashable. "They have even been known to counsel people into getting back on the horse after a dating relationship they were really hopeful about did not work out, giving the members little confidence boosts along the way."

Inner Circle is far from the first of its peers to offer online-specific dating advice to its users. In fact, most dating sites and apps engage in some level of numbers crunching to offer users data-backed strategies for a better online experience. (More on that this way.)

What sets Inner Circle apart, according to Hodgson, are its team of partnered moms who she says draw on their own dating experiences to answer address user inquiries.

"They are rare in the dating communitymost advice aimed at young single people is coming from young single people!" she explained. "They have real proven life experience to help qualify their advice."

The most common question Inner Circle's customer service team fields? Users want to know why no one is reaching out to them.

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