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HTC's Tom Daley swimming pool selfie advert banned

From BBC - April 4, 2018

An advert showing British Olympic diver Tom Daley using a smartphone at a swimming pool has been banned on the grounds that similar behaviour by consumers would damage the device.

HTC has promoted the ad on social media since mid-2017.

But an investigation by the UK's advertising watchdog discovered that the device's own instructions said the phone should not come into contact with pool water.

HTC has yet to respond.

However, the BBC found that the Taiwanese firm had yet to remove the promotion from its YouTube channel.

The advert was designed to highlight the HTC U11's squeezable sides, which - when pressed - trigger a photo from its front "selfie" camera.

It showed Mr Daley repeatedly jumping from the highest platform at a swimming pool, and taking images of himself as he fell.

In addition, the athlete was shown using the phone as he climbed out of the water.

HTC defended the campaign on the grounds that the device's IP67 waterpoof rating meant it could be briefly submerged up to a depth of 1m (3.3ft).

It said that because Mr Daley had entered the water with his feet and held the phone above his head, the phone had not gone any deeper.

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