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Apple's new Mac Pro isn't coming until 2019, but that's probably for the best

Apple's new Mac Pro isn't coming until 2019, but that's probably for the best
From Mashable - April 6, 2018

In an unusual admission last year, Apple announced work had begun on a new Mac Pro. A do-over, if you will, after it designed itself into a corner with the trash can-looking cylindrical computer.

Apple never promised a new Mac Pro for 2018SVP of worldwide marketing Phil Schiller only said it would "take longer than this year [2017] to doand now we know he was not kidding: The new Mac is not coming until 2019.

Yeah, it's a bummer we will all have to wait that long, but it should mean Apple will have more time to design a machine that wo not turn off professionals.

In an exclusive report, TechCrunch's Matthew Panzarino sat down with John Ternus, Apple's vice president of hardware engineering, and several other executives to discuss the future of the Mac Pro.

Though Apple was predictably vague about any details we know the new Mac Pro's not coming out until next year, and Schiller said they are "going to work on a display for a modular system" we did get details that suggest they are designing a system that's truly optimized to address the pain points of creative professionals instead of simply jamming a bunch of powerful PC parts together and calling it a day.

Specifically, Apple says it has assembled a "Pro Workflow Team" to better understand the needs of professionals across a broad range of fields.

Fine-tuning hardware for software is key

From video producers, to 3D animators, to music producers, to artists, Apple says it's looking into the bottlenecks that frustrate professionals. It's not purely about getting more performance with a faster processor, or beefier graphics card, or more RAM.

Making the software work seamlessly with the hardware seems to be Apple's top priority. Which makes sense because Apple's always touted its advantage of owning the entire stack.

For the new Mac Pros, Apple is not only tuning its own apps, like Final Cut Pro X and Logic, to run at at peak levels, but working with many creatives to learn how to improve for the third-party apps they use.

Apple's so focused on this optimizing that it's even hired many creative professionals to give them invaluable insight on the types of issues they run into.

Apple's opening its ears

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